10 Top Digital Marketing Best Practices for Web & Ecommerce

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1. Chat & Messenger Marketing
1. Chat & Messenger Marketing

With the advent of instant messaging, interactions and engagement have potentially become more personal. Even more exciting is the introduction of chatbots and AI into the customer experience.

An article by the Digital Marketing institute describes Chatbots as artificial intelligence (AI) software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. Communication serves as an essential part of brand and customer relationships.

It’s therefore important to integrate chat features on web platforms.

2. Email Marketing
2. Email Marketing

Emails are one of the most popular channels for reaching and nurturing leads. A user who agrees to receive business emails from an organization has taken a major step in the buyer’s journey.

They have committed to building a relationship with your brand and can be considered as potential buyers. Some popular email marketing tools include Mailchimp, Mailerlite, and Active Campaign.

3. Authority Blogging
3. Authority Blogging

Blogging is one of the best methods of keeping your audience engaged. Every business needs to build trust and capture the attention of online readers. Blogging also positions your business as an authority in your niche.

Consumers are more likely to buy from a business that has an expert voice on relevant issues.

4. Voice Search
4. Voice Search

Optin Monster reports that voice commerce sales hit about $1.8 billion in 2018, with estimates putting sales at $40 billion by 2022.

Innovative and inclusive solutions are likely to receive greater attention as global attention shifts to minority or excluded groups. Voice search offers inclusion, for example, to visually challenged persons.

5. Personalization
5. Personalization

Marketing has become more than just a random one size fits all experience. Now there are greater possibilities for a personalized user experience.

Starting from responsive website designs to language translation on webpages, to search suggestions, relevant advertising and much more. It’s now easier to reach people with only information that they want to see.

More than 70% of consumers get frustrated when content has nothing to do with them.

Personalization matters much!

6. Video Marketing
6. Video Marketing

With the advent of video blogging or vlogging as it is popularly known, video marketing has become even more useful. Businesses can reach potentially larger audiences as video consumption grows.

With TikTok, Snapchat, and Instagram, businesses can easily reach a massive number of users, brands and networks. 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.


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