| What is Online Marketing? |
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| Online Marketing allows you to promote your products and
services online at a lower cost than traditional advertising such as yellow
pages. It helps you grow your business because it provides qualified leads
from potential customers who are looking for your products and services. |
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| Why Do You Need Online Marketing? |
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Most customers go to the Internet first to find what they need before
they call or visit a store. "Out of all local business searches, 86% follow
up their search with a phone call or a visit to the store. Of those, 61%
end up making a purchase."*
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| Effective use of Online Marketing can help your company show
up on search engines like Bing®, Google®, Yahoo!® and MSN®
when a potential customer is searching for your products and services. |
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Remember, a potential customer may not know your business name or Web
site address. Instead, they will type keywords into search engines to
find the products they want.
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| Online Marketing can help you stand out from your competition
with specific activities such as: |
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| Why Choose Imagine R Power? |
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- - We have improved search rankings for thousands of Web sites using
our proprietary technology.
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- - We offer customized solutions to fit your budget and business goals
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- - Our experts receive ongoing training in the latest online marketing
advancements.
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- - We provide reporting that shows the success of our combined efforts.
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| The Imagine R Power Advantage: |
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Work with one provider for complete and complementary Online
Marketing Solutions that include Search Engine Optimization (natural search),
Search Engine Marketing (pay per click paid search) and Online Media (press
releases) solutions. |
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Quickly identify where your leads
are coming from - emails, phone calls, landing pages, shopping cart and
clicks. |
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Record customer phone calls and play them back. |
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Monitor and report on campaigns 24/7. |
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Continually improve campaigns with proprietary optimization
technology combined with expert management. |
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Rate the effectiveness of your leads to improve
campaign performance. |
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Dynamically allocate campaign budget for the best return
on investment. |
*Source: MarketingSherpa Search Marketing Benchmark Guide 2008
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