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Microsites & Landing Page Development Services

Microsites and landing pages will provide your company's with a more in depth and interactive focused marketing approach to your online marketing campaigns.

What is a Microsite?

A microsite is mini website usually on its own domain or sub domain and is a powerful tool in generating targeted leads for your marketing/communications campaigns. Satisfy the increasing need to prove a return on investment by empowering marketing, PR, and promotions with the metrics and reporting capabilities of the web.
They are typically used to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.
A microsite can be anything from a single landing page, lead generation, integrated multimedia, and microsite home page. Whatever the type of site, it has one purpose: Precision Marketing
Whether you want to boost awareness of a particular product or promote an offer or competition, a microsite gives you the opportunity to have a whole page or site dedicated to just that one thing.
Why have a microsite when I have already have a website?
A microsite will:
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  • Boosts SEO performance

    As a microsite focuses on one product/service/promotion, all the content and keywords are extremely relevant to the whole of the site.
  • Brings traffic to you main site

    Create links between your microsite and main website to encourage potential customers to look at more of your services.
  • Gives you more space

    You probably have one page at most on your website to tell people about a product. A microsite gives you the space to go into more depth in a clear and uncluttered way.
  • Supports other marketing

    Back up other marketing methods such as email and direct mail campaigns with an interactive element.

 

 

Your Landing Pages are gateways into your sales pipeline. Whether your visitor becomes a new lead or a missed opportunity depends on what they find there. Are your landing pages optimized to convert visitors into leads, or are they causing unnecessarily high abandonment? Our team of experts is eager to help you answer this critical question — to turn your landing pages into lean, mean lead-converting machines
Arriving at an optimized landing page design is much more than simply mimicking a successful best-practices template. Now speed employs a unique combination of web design and marketing strategy to deliver:
Custom landing page templates that dramatically improve conversion rates
Presents a compelling offer that is topical, relevant and aligned to the needs of your visitor
Easy-to-use web forms that capture and validate data
Makes it easy to transact, requesting just the right amount of information in a clear easy-to-use layout
Even a small change in conversion rates can mean a huge up-tick in your marketing campaign results. That's why it's essential to take your landing pages to the next level.
For more information e-mail us @ Creative Services Department